When it comes to finding the right solution to meet their organizations' needs, many people struggle initially with using the best search terms to help them zero in on what they actually need.
This is especially true when it comes to finding online voting solutions. Commonly, people use the terms 'surveys,' 'polls,' and 'voting' interchangeably. However, each of these terms has slight distinctions from one another that help defines a specific action or result taking place.
To clear up some of the confusion and help steer you down the right path, we'll explain the differences between these terms and what that means for your search.
While surveys and polls are typically less formal methods of getting input or a consensus from a group, we define voting as a formal decision-making process that has specific rules and procedures in place to determine a clear outcome.
For example, if you were electing a new president for your organization, you wouldn't want to simply poll your employees for their preferences--you'd want them to commit to an option for a concrete answer.
Online voting platforms have become increasingly popular over the past several years, primarily because of their quality and ease of use. Voters receive a link with login information to access their ballot, then submit their votes electronically for tabulation. This process is simpler both for accessing the ballot on the voter side and counting votes from the administrator side.
Some online voting platform providers will also provide additional services, such as third-party election administrators, promotions for the event, and ballot customizations.
Sometimes, instead of taking a formal vote, groups will want to gauge the preferences of its members in order to make informed decisions. This is where a survey or poll may come in handy.
The differences between each generally boil down to what information is being sought out. Do you need objective, general data points regarding an issue? A poll may help to identify preferences within a group quickly. Do you need subjective, detailed opinions? A survey may help you collect many individual perspectives and tells a broader story regarding the group’s preferences.
Additionally, many survey and polling platforms are free to use. However, this often comes at the cost of decreased security and people generally don’t take these results as seriously as they would a formal vote. These tools are best suited as an informal means of gauging general preferences within a group and are not recommended for making official decisions.
We hope this provides some clarity to a question that many people have been asking. For more information on voting technology and different voting methods, check out these links:
All About Voting Technology
Electronic Voting: Important Considerations